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Rural Broadband Adoption: Exploring Utah’s Broadband Adoption Factors Associated with Broadband Adoption in Utah
Abstract
Access to High Speed Internet Service across the United States has become a policy priority for both federal officials and state and local governments. To achieve this priority significant funds have been provided to better understand how full deployment could occur. The logic of these attempts has been focused on the hypothesis that a lack of deployment in underserved areas is the primary factor preventing High Speed Internet use. We test this hypothesis by developing a model of High Speed Internet uptake using FTC data and test that model using data from a telephone survey conducted by the Utah Broadband Project. We find that like most other models of consumer selection individual demographic and preference are the dominant factors in decisions to utilize high speed internet. Despite this finding our results also suggest that those preferences are conditioned by the availability of multiple provider options.
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DOI: https://doi.org/10.37628/jrrpd.v5i2.512
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